Exclusive Services
I design and build MSP partner programs for B2B software vendors, from the ground up or fixing what isn't working. Every engagement is built around one goal: giving your team a complete, executable program they can own and run independently when we're done.
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I work embedded in your organization, not at arm's length. That means I'm in your leadership meetings, building your program infrastructure, and making real decisions alongside your team rather than handing you a slide deck and walking away.
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Every engagement starts with a free MSP Channel Readiness Assessment. Based on your score and situation, I'll recommend the right path forward, whether that's a focused project, a full fractional engagement, or an honest conversation about whether the MSP channel is the right move for your business right now.
1
MSP Channel Readiness Deep Dive
Before you invest in building an MSP program, you need to know where you actually stand. This free 90-minute session evaluates your organization across eight dimensions of MSP channel readiness and delivers a scored written report with a clear recommendation. You leave with a straight answer on whether you're ready, what's missing, and the right path forward — no cost, no obligation.
2
Fractional MSP Channel Leader
I embed in your organization as your dedicated channel leader and build your complete MSP program from scratch — partner tiers, pricing model, recruitment playbook, onboarding, distributor strategy, conflict framework, and 12-month launch calendar. Everything is built with the next two to three years in mind, accounting for how AI is reshaping MSP buying behavior so your program isn't outdated before it launches. When the program is done, your team owns it completely.
3
MSP Program Audit & Fix
You launched a program, signed up partners, and almost none of them are active, the problem usually isn't your product, it's that someone applied a VAR playbook to an MSP motion. I do a full diagnostic across pricing, enablement, recruitment, activation, and distributor performance, then rebuild what's broken. If your dormant partners are shifting toward AI-powered competitors in your category, that's part of the diagnosis too.
4
Distributor Readiness
Get your program marketplace-ready. I assess your product, pricing, and program against each distributor's actual requirements, close the gaps, and prepare your application materials. Being on the right marketplace puts your product directly in front of thousands of MSPs making buying decisions every day.
5
MSP Pricing & Packaging
Your enterprise pricing model could kill your MSP program before it starts — MSPs need monthly billing, per-seat or per-device economics, and wholesale margins that make your product viable inside a managed service. I redesign your pricing structure for MSP distribution, including a partner P&L model that shows exactly what an MSP earns at different customer volumes. As AI tools put pressure on MSP margins in certain categories, getting your economics right from the start matters more than ever.
6
Channel Conflict Resolution
Your direct sales team thinks MSPs are going to steal their deals — this engagement builds the data-driven business case showing MSP revenue is incremental, not cannibalistic. I design the territory rules, compensation alignment, and deal registration framework that gets your internal teams working together, plus the executive presentation to close out internal objections. The result is an MSP motion that moves forward instead of getting stuck in internal politics
7
Strategic Advisory
You have a channel person but they've never built an MSP program before — this gives them a seasoned sounding board without the cost of a full engagement. Bi-weekly strategy calls, document review, on-call access for time-sensitive decisions, and a quarterly program health check are all included. The pattern recognition from building programs at Apple, VMware, and Workiva is what you're buying.
8
PE/M&A Channel Diligence
You're evaluating a B2B software acquisition and need to know if the MSP channel is a real growth lever or just a story the management team tells investors. This engagement delivers a diligence report assessing the target's MSP channel readiness, the realistic revenue opportunity, and a post-close roadmap. Given how quickly AI is reshaping which software categories MSPs prioritize, the report includes a forward-looking view on whether the target's category is gaining or losing ground in the MSP stack.
