Build your MSP program right once. Avoid rebuilding it later
From Zero to Launch-Ready MSP Program
I design and build the complete foundation of your MSP program. The economics, the partner tiers, the rules of engagement, the operating model. Everything your team needs to own and run it independently when we're done.
Program Design Engagement. I build your complete MSP program - partner tiers, pricing model, recruitment playbook, onboarding process, distributor strategy, sales enablement, conflict resolution framework, and a 12-month launch calendar. Everything your team needs to execute.
Built for B2B Software Vendors Selling Through MSPs
I work with vendors in the $20M-$500M revenue range across cybersecurity, backup and disaster recovery, compliance and GRC, identity and access management, IT operations automation, and SaaS management.
If your product solves a problem that MSPs deal with every day for their clients, and you do not have an MSP channel program yet (or the one you have is not working), we should talk.
Why work with me
I know how MSPs buy
I have spent years inside the MSP ecosystem. I understand how MSPs evaluate vendors, what makes them adopt a new product, and what makes them leave. I design programs around how the channel actually works, not how vendors wish it worked.
I build it, you own it
Every deliverable I create is yours. No licensing, no dependency, no ongoing fees. When the engagement ends, your team has a complete program and knows exactly how to run it.
I will tell you the truth
If the MSP channel is not the right move for your company today, I will tell you. My reputation in this ecosystem depends on the programs I build actually working. I would rather give you the honest answer than sell you an engagement that will not produce results.
I build programs for where the channel is going
AI is changing what MSPs buy, how they evaluate vendors, and what margins they need to sustain AI-powered service delivery. I stay ahead of that curve so the programs I build don't become obsolete in 18 months. You get a channel strategy designed for the next chapter of managed services, not the last one.
