<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Jon Purcell, CEO]]></title><description><![CDATA[UntappedChannelStrategy.com]]></description><link>https://www.untappedchannelstrategy.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 17 Apr 2026 10:44:47 GMT</lastBuildDate><atom:link href="https://www.jonpurcell.me/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Channel Conflict Isn't Your Problem—Your Response to It Is]]></title><description><![CDATA[I've watched companies tie themselves in knots trying to eliminate channel conflict. They build elaborate systems to prevent their direct sales team from competing with their MSP channel. They create rigid territories. They establish complex rules about who can sell to whom. Here's the thing: they're solving the wrong problem. The data tells a completely different story. When both channels  are reaching customers effectively, increased perceived conflict can actually signal healthy market...]]></description><link>https://www.untappedchannelstrategy.com/post/channel-conflict-isn-t-your-problem-your-response-to-it-is</link><guid isPermaLink="false">699f4c45bf1bf6f6a2a789f0</guid><pubDate>Wed, 25 Feb 2026 19:23:58 GMT</pubDate><dc:creator>Jon Purcell</dc:creator></item></channel></rss>